Taking the bull by the horns
If you haven’t already had a look at the brilliant tumblr blog, ‘agency wank’, it’s a fun way to pass a few minutes. http://agencywank.tumblr.com It’s a showcase of the very best in pretentious...
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Brand and celebrity partnerships must love and be loved in return
Dave Roberts is deputy MD at M&C Saatchi Sport & Entertainment Like many Worldwide Film Premiers, David Bowie’s new film has had its fair share of hype. But the difference is it wasn’t filmed...
View ArticleI’M NOT DAVE TROTT BUT YOU DON’T WORK IN ADVERTISING ANY MORE..
I thought I’d try to write a blog in the style of the venerable Mr T. I’m well aware that it may lack his erudition, wit and insight. I make no promises. After all: it’s only me. I’m just copying Dave...
View ArticleNike and Neymar – a match made in heaven?
Liam Fox-Flynn looks at how Nike has successfully gate-crashed adidas’ party through clever sponsorship, consistent style and emotional engagement… Almost as exciting as the announcement of 23 man...
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Selfie Obsession
From music hit, to filling my social media feed – the selfie seems like it is everywhere I look. So what is the first thing that comes into your head when you think of the selfie? I’d imagine that...
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TOSSED: BLOWING THEIR OWN BRAND?
Tossed might be a good brand name for a social media platform for coin collectors. Or an app to help Scotsmen choose their cabers. But it’s a salad bar. Without doubt, the name is hard (ahem) to...
View ArticleThe Empowered Female Consumer: A New Representation of Women in Advertising?
For years we’ve seen the role of the women in advertising evolve; from perfect housewife, to aspirational beauty, we’ve seen high expectations and the pressure mounting on women. The introduction of...
View ArticleBRAND IS ALL YOU’VE GOT
So Wonga has finally got its comeuppance – as a result of action by the Financial Conduct Authority. I was interested to read that as part of its humiliating fall, it may change its name and for me,...
View ArticleNational No Bullshit Day
You’ve probably already seen the buzz online about the day of straight-talking and directness planned for next year. A UK-based charity, The Campaign for Real Language (CARL) is helping businesses...
View ArticleKEEPING IT UNREAL
I left my gym this week and shortly afterwards, I received an email from them telling me that they’ll miss me. Awwww, that’s nice. Isn’t that nice? I can just picture the manager of Bannatyne’s and the...
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